Start it. Grow it. Own it. I've done all three with my own money.
Two ways in, for home service providers. Path one: I consult and optimize what you already have, marketing, sales, operations, and the in-home sales process. Path two: I build your entire digital marketing suite from the ground up, website, Google Business Profile, ads, and social. Either way, the Giving Loop, the free system that made doing good my best marketing channel, is yours for a 20-minute call. Behind all of it, fifteen-plus years owning small businesses and the AI software that runs my own.
Owning and running small businesses
Dollar service company, built from scratch
Revenue the month we ran our first Giving Loop*
Our own AI quoting & marketing software
*One campaign, one company, and the company was mine. Your results will vary. I'll show you exactly how we did it.
Two paths. Pick yours.
Both start with the same free call, and both are priced plainly on it.
You have a business. I make it tighter.
Consulting on what you already run: marketing, sales, operations, and the in-home sales process. We find the leaks, fix what's fixable, and keep what already works. Coaching when you want to learn it, my hands on it when you don't.
See consulting → Path 2 · BuildGround up: I build your digital marketing suite.
The whole machine, built for you: a Forgeline website with a custom selling tool, your Google Business Profile set up and managed, ads run on your numbers, and a social media strategy with the Giving Loop at the center. Everything in accounts you own.
See what's in the build →More ways in
I want marketing money can't buy
The Giving Loop: a quarterly system that partners your business with a local charity your community picks, and turns doing good into your strongest local marketing. Completely free. The full playbook is yours after a 20-minute call.
I need a speaker who's actually done it
Keynotes and workshops on AI for the trades and how doing good locally became my best marketing channel. Operator proof, not consultant theory.
I'm here to learn
Field Notes: free lessons on starting, growing, and owning a local business, plus true stories from my own company. Plain English, no gate, no fluff. Written with the AI tools I teach.
I didn't learn this in a classroom. I learned it in the field, and then I taught the software to keep up.
I went to college, but it never fit. I learned more managing restaurants to pay my way through school than I ever did in a lecture. Since then I've spent fifteen-plus years owning and operating small businesses, bought commercial real estate along the way, and built a chimney & fireplace company in Bucks County into a multi-million-dollar operation, making every mistake in the book along the way. Hired wrong. Incorporated wrong. Messed up the books. All of it.
The difference between my company and most trades shops? When I hit a wall, I built my way through it. Our estimate software, our marketing systems, our AI tools: I didn't buy them off a shelf. I built them, for my own trucks, my own techs, my own customers. That's the experience I bring to every business I consult with, every stage I speak on, and every student I mentor.
You can't fake having done it. That's the whole pitch.
The Giving Loop
Once a quarter, we ask our community to nominate a local charity. We build a real relationship with them, run a “tag for charity” campaign with every customer, volunteer together, and close the loop with a public donation. Then we start again.
We ran it with Kisses for Kyle, a local charity supporting families with children battling cancer. Our trucks and crew managed and delivered donated gifts across the area.
revenue that month
My own company's result from one campaign cycle. Individual results vary. The complete playbook is free: the only price is a 20-minute call.
The ultimate sales & marketing suite for home service providers
This is what ground up looks like: a real site with a custom selling tool, running right now for my own company. Not a mockup.
Forgeline: custom websites & tools, built unique to your business
Estimators, fit guides, quoting flows, lead tools: built for your specific product or service, with AI doing the heavy lifting behind the scenes and a conversion-first, SEO-baked site around them. Add your Google Business Profile, ads run on your numbers, and a social strategy with the Giving Loop at the center, and that's the whole suite. You own everything: domain, hosting, content, leads.
Book a free 30-minute introductory call
Tell me where you are and what you're after. If I'm not the right fit, I'll tell you that too, and point you somewhere better.
Booking a talk instead? Use the speaker inquiry form. It asks the questions event organizers actually need answered.