The Giving Loop: doing good locally became my best marketing channel.
Once a quarter your community picks a local charity, every customer can trigger a donation just by tagging your business, you volunteer together, and you close the loop with a public donation. Then you start again.
It's not a marketing trick with a charity stapled on. The charity genuinely wins, your community does the choosing, and your business gets known for what it actually did. I built it for my own company. This page shows you how it works, and there are three ways to run it, starting free.
We ran it with Kisses for Kyle.
Kisses for Kyle is a local charity supporting families with children battling cancer. When our community nominated them, we didn't just cut a check. Our trucks and our crew managed and delivered donated gifts across the area, the same trucks that carry ladders and liners the rest of the week.
Customers triggered donations just by tagging us in their own posts. Neighbors who'd never heard of us watched the count climb in their own community group. And when we posted the photo of the check, everyone who tagged us had a hand in it.
revenue the month the campaign ran
One campaign, one company, and the company was mine. Your results will vary. The steps below are exactly what we ran.
Eight weeks, start to finish
Here's the arc at a glance: the shape of it, not the manual. The playbook breaks it into 17 concrete steps with every script, post template, and challenge written out word for word.
-
Week 1
Launch: let the community pick
You don't announce a charity partner. You ask your community who it should be, and the way you ask is most of the magic. The nomination thread starts doing your marketing before you've spent a dollar.
-
Week 2
Connect: coffee with the director
Thirty minutes, zero agenda except one question: “How can we help?” Then introduce the charity to your audience. Keep it personal and genuine, not a press release.
-
Week 3
Activate: the “tag for charity” engine
Every customer at every job gets one simple invitation: tag the business in a post, and a donation goes to the charity in their honor. One rehearsed line, one printed card left behind, and your customers become your marketers.
-
Week 4
Deepen: tell their story
Feature the charity's story on your channels. Theirs, not yours. What they do, who they help, what they're up against this year.
-
Week 5
Show up: volunteer day
Your team, branded shirts, an actual half-day of work for the charity. Candid photos and real-time posts. This is the most shareable content of the whole cycle, and you didn't have to invent any of it.
-
Week 6
Momentum: post the running count
The tag count goes public, on your page and back in the thread where the community picked the charity. Watching the number climb pulls in latecomers, and the charity cross-posts to their whole audience.
-
Week 7
Bond: be a supporter, not a sponsor
Attend one of the charity's public events as a regular supporter. Buy the ticket, bring the team. Share one real customer's tag story, with their permission.
-
Week 8
Close the loop: donate in public
Final count, then the donation happens in public: exact dollar amount, photo of the check, thanks by name. Then the next cycle kicks off with last cycle's receipt attached. Credibility compounds.
We donated $3 per tag. The playbook shows how to size yours for your ticket prices and your market.
No ad budget beats a community that picked the cause itself
There's no secret ingredient here. Just three things most local marketing never gets.
-
The community chose the charity
You didn't pick a cause and ask people to care. They nominated it, they voted with their comments, and they share the updates because it's partly theirs. By the time you announce the winner, half the town already has a stake in what happens next.
-
Customers become your marketers
Every tag is a customer telling their friends about the job you just did. It's attached to a donation, not a discount code. It's the recommendation people already trust, with a reason to post it today.
-
Every step produces something real
The coffee, the cards, the volunteer day, the check photo: eight weeks of posts you don't have to invent, because they're just photos of things that actually happened.
Start free. Go as deep as your business needs.
The primer gives you the story and the shape. The playbook gives you every word. The install means it actually happens.
Pricing is straightforward and I'll give it to you on the call, no games.
The story & the shape
The Kisses for Kyle story, the eight-week arc, and why the community-picks-the-charity engine works. Enough to know whether the Giving Loop fits your business.
- The full case study, honestly told
- The 8-week arc at a glance
- Why it works (and where it doesn't fit)
Every word, ready to run
All 17 steps across eight weeks: every script word for word, the tag-card wording, the post templates, and the compliance guardrails walked through step by step. Built so whoever runs your social media can run the campaign.
- 17 steps, each with a single challenge
- Every script and post template, copy-and-swap
- The compliance guardrails, spelled out step by step
- 14-day money-back guarantee
Done with you, in an afternoon
A half-day working session where we build your first cycle together (calendar, cards, posts, compliance), plus a 30-day follow-up call once your campaign is live. Playbook included.
- Half-day session, in person or virtual
- Campaign calendar built for your season
- Playbook + compliance kit included
- 30-day follow-up call
Get the free primer
I'll send it over and drop the occasional field note. Unsubscribe anytime.
The Giving Loop Install
The playbook tells you what to do. The install means it actually happens. We sit down for a half-day working session (in person in Bucks or Montgomery County, virtual anywhere) and build your first cycle together before you leave the room.
- Half-day working session, in person or virtual
- A campaign calendar built around your business and your season
- Tag-card and post templates, ready to print and publish
- The business-charity agreement template + state-by-state compliance checklist
- The playbook, included
- A 30-day follow-up call once your campaign is live
Prefer to hear it from a stage?
“The Giving Loop: Do Good Locally. Get Known Everywhere.” is my signature keynote: the Kisses for Kyle story, the full system, and what your audience can run in their own businesses in 60 days.
Not sure which door fits? Start with the fit call. If the free primer is all you need, I'll tell you exactly that.