Field Notes
Free lessons on starting, growing, and owning a local business, plus true stories from mine. Plain English, no gate, no fluff. Written with the AI tools I teach, edited by me. This shelf is new. I'm publishing as I write, so if it looks short, come back next month or grab a free guide and I'll send new notes as they land.
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Lesson · July 5, 2026
The First Five Things to Automate in a Local Service Business
Where automation actually pays for itself first in a local service business, in priority order, plus a plain test for whether it's working and one homework assignment before you spend a dime.
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Lesson · July 5, 2026
Price the Job, Not the Hour
Hourly thinking undersells you because the customer buys an outcome, not your time. Here is what actually belongs in a price, a simple break-even walkthrough, and one homework assignment to do this week.
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From the Field · July 5, 2026
The Giving Loop: What Actually Happened When We Ran It with Kisses for Kyle
Why we asked our community to pick a charity, what our trucks ended up hauling, how the $3 tag campaign worked, and the honest read on what the revenue numbers did that month.
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