The Giving Loop Playbook
Seventeen steps. Eight weeks. Every script, word for word. It's the exact system my company ran with Kisses for Kyle, written so the person who runs your social media can run the whole campaign without me.
Money-back guarantee: if it isn't worth it to your business within 14 days, tell me and you get a refund. Included with the Giving Loop Install and the AI Adoption Sprint.
This isn't theory. We ran it.
The charity our community picked was Kisses for Kyle, a local organization supporting families with children battling cancer. Our trucks and crew managed and delivered donated gifts across the area. Customers triggered donations just by tagging us in their own posts, neighbors watched the count climb in their own community group, and the photo of the check closed the loop.
The whole campaign is written up, free, in Field Notes.
revenue the month the campaign ran
One campaign, one company, and the company was mine. Your results will vary. What won't vary: the playbook is exactly what we did, step by step.
Everything you need to run your first loop
Two moves a week for eight weeks. Most steps are a social media post or a cup of coffee, not a project. The playbook hands you every word.
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All 17 steps, in order
The full eight-week arc (Launch, Connect, Activate, Deepen, Show Up, Momentum, Bond, Close the Loop) broken into 17 concrete steps. Each one ends with a single challenge; do the challenge and you're on pace. That's the whole tracking system.
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Every word, ready to post
The community nomination post. The line your techs say to every customer at every job. The printed tag-card wording. The progress update, the co-post you write for the charity, the donation announcement. Copy, swap in your name, publish.
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The compliance guardrails, walked through step by step
Charity promotions that mention purchases are regulated in many states. The playbook walks you through the agreement to put in place with the charity and the state rules to check with your attorney, including the commercial co-venture registration most owners have never heard of. Not legal advice; your attorney gets the final word, and the playbook makes that a short conversation.
- The coffee-meeting agenda that turns a charity contact into a real partnership
- The volunteer-day checklist that produces your most shareable content of the cycle
- The house rules that keep the loop fair and keep the community leaning in, cycle after cycle
- A printable PDF, built to survive the coffee stains on the shop counter
Built for local service businesses
If your trucks are in driveways every day (chimney, plumbing, HVAC, landscaping, cleaning, electrical, painting), this system was built on your exact routes. You already have what most charities can't afford: logistics, tools, and a crew that's out in the community anyway. The Giving Loop turns that into the kind of local reputation an ad budget can't buy.
It also works for shops, restaurants, and storefronts: anywhere your customers live in the same town you serve. If you're not sure it fits your business, book the free fit call and ask me directly. If it's not a fit, I'll say so.
Want the playbook?
Book the free 30-minute call. If the Giving Loop fits your business, I'll tell you the price on the call (no games) and send your copy the same day you say yes. If it doesn't fit, I'll tell you that instead.
Run it yourself, or run it with me
The playbook works without me. If you'd rather have it built for your business in an afternoon, here's how I help.
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The Giving Loop Install
A half-day working session, in person in Bucks or Montgomery County or virtual anywhere. We build your campaign calendar, your tag cards and post templates, and you leave with the compliance kit and a 30-day follow-up call. The playbook is included.
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The Giving Loop keynote
“Do Good Locally. Get Known Everywhere.” I tell the Kisses for Kyle story, walk through the system, and send your audience home ready to run their first loop in 60 days.
Not sure which fits? Start with the fit call. If the playbook is all you need, I'll tell you that.